Hold Music

Being put on hold is probably the thing people hate most when calling businesses. If there is only silence on hold, a 30 second hold can feel like 90 seconds or longer. But this can be reversed if you use creative hold music. In other words, with creative hold music in the background, a caller on hold feels like it has only been 15 seconds when it has been 30 seconds. Music can keep customers on the line for up to 3 minutes longer than with just silence. If you implement a personalized hold message and music combination, you may see a 40% retention in callers and happier customers. What do you have to lose?